Aqua Beach Residences

Brand Refresh

Objectives and Results

Aqua Residences is situated in an exclusive beachfront setting on the shores of Wasaga Ontario, Canada. The condos offer masterful design and through-and-through luxury separates  with sweeping views of the bay’s waters from every suite, all in beautifully landscaped gardens. Rebrand was hired to refresh the brand’s image and to stimulate new energy in their sales efforts. The former brand image failed to capture consumer attention and ultimately buyers were loosing interest in the offer. The brand refresh was carried out at all levels of advertising communication. Diligent care and meticulous attention was given in revitalizing the brand, the logo was modified and visual identification was revamped to highlight key selling features. This process entailed changing the design of points of sale and other points of consumer contact. Rebranding is both a powerful tool and a way of placing the brand in a fresh light.

The new brand expression and image reflected a stronger image of the Aqua project and created greater buyer interest. The enhanced and contemporary feel coupled with key messaging, initiated renewed interest in the condo project within the region. These elements leveraged brand recognition and the project sold out within months of inception.

Summary of Services
Art Direction
Brand Identity