Objectives and Results
Smart phones and other mobile devices are fast becoming the preferred method of Internet access by customers. The CES website is designed and built on a responsive platform. Responsive web design is a website design that adjusts and adapts to fit on desktop, laptop, tablet, and smartphone browsers. A responsive site gives your customers what they want (easy visibility and navigation so they can browse and shop while mobile).
Mobile online shopping time now exceeds laptop/PC online shopping time. Mobile devices have officially surpassed desktop PCs and laptops, garnering 55% of consumer shopping time spent online, as compared to 45% for laptops and desktops combined. According to IAB.net, nearly half of the North American population has a mobile phone with Internet access, and one in five page views on the Web happen on a mobile device.
Mobile is not just a must for eCommerce sites, people are increasingly doing all sorts of online research using mobile devices. A 2012 Google survey found that: 74% of visitors were more likely to return to mobile friendly websites, 61% were likely to leave if a site wasn’t mobile friendly, and 67% were more likely to buy at a mobile friendly website. If your site isn’t mobile-friendly, you’re losing business. That doesn’t mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant portion of your customer base and new prospects.
CES understood that if your site isn’t mobile-friendly, you’re losing business, your customers will go to more convenient sites like your competitors. The new site has worked favourably in aquiring new business leads.