CES Responsive Website

Website Design and Brand Refresh

Objectives and Results

Smart phones and other mobile devices are fast becoming the preferred method of Internet access by customers. The CES website is designed and built on a responsive platform. Responsive web design is a website design that adjusts and adapts to fit on desktop, laptop, tablet, and smartphone browsers. A responsive site gives your customers what they want (easy visibility and navigation so they can browse and shop while mobile).

Mobile online shopping time now exceeds laptop/PC online shopping time. Mobile devices have officially surpassed desktop PCs and laptops, garnering 55% of consumer shopping time spent online, as compared to 45% for laptops and desktops combined. According to IAB.net, nearly half of the North American population has a mobile phone with Internet access, and one in five page views on the Web happen on a mobile device.

Mobile is not just a must for eCommerce sites, people are increasingly doing all sorts of online research using mobile devices. A 2012 Google survey found that: 74% of visitors were more likely to return to mobile friendly websites, 61% were likely to leave if a site wasn’t mobile friendly, and 67% were more likely to buy at a mobile friendly website. If your site isn’t mobile-friendly, you’re losing business. That doesn’t mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant portion of your customer base and new prospects.

CES understood that if your site isn’t mobile-friendly, you’re losing business, your customers will go to more convenient sites like your competitors. The new site has worked favourably in aquiring new business leads.

Summary of Services
Art Direction
Brand Identity
Launch Site >