GenTeal

Packaging Design

Objectives and Results

GenTeal reduces the signs and symptoms of a condition called “dry eye”, leaving eyes feeling refreshed. The consumer packaging has a fresh, clean water theme, suggesting the feeling eyes have after the product has been used. The examples featured on this page represent two consecutive packaging redesigns.

GenTeal is a well respected brand and continues to do well at the consumer level.

Summary of Services
Creative
Art Direction
Design
Writing
Brand Identity
Strategy
Photography