Objectives and Results
Paroles de femme literally means “words of a woman”, the ad informs buyers that this premium Vintage wine made in the Côtes du Rhône region is now conveniently available at the LCBO’s Wines section. The ad features Coralie Goumarre the owner and 9th generation winemaker and vine growers at Domaine Galevan the makers of Paroles de femme. The wine has been well received amongst wine connessours around the world for its unique style and tasting experience. LCBO’s decision to make a popular vintage wine conveniently accessible in the Wines section at a realistic price point is a smart move.
The ad has helped generate increased demand for the brand in the Wines section.
Summary of Services