Objectives and Results
Ridgestone Homes is a custom homes builder in prestigious neighbourhoods in Southern Ontario. The company’s new growth and shift in business direction to focus on the needs of upper scale custom homes changed what the company stood for in its humble beginnings. The challenge was to introduce a position that resonates and connects well with all audiences. The initial homegrown identity became a liability, and therefore required re-branding its image and realigning its key messages to all audiences.
Keeping a brand relevant and fresh in a prospects mind requires careful considerations in positioning and coherency in tone and voice across the complete identity. Embracing change and recognizing the need to evolve was the first step. From there, building a lasting brand requires commitment to your clients and ultimately will positively effect the bottom line.