Magazine Ads, Product Catalogues, POP Materials, Copywriting, Photography.

Window City

Window City is recognized throughout North America for its unique line of vinyl windows and doors. The company’s state-of-the-art manufacturing facilities produce a vast selection of stock and custom products. A brandsuite was designed to promote the company’s marketing efforts. Consistency was maintained both visually and verbally across all communication devices as part of the overall brand strategy. Consistent, strategic branding has lead to stronger brand equity and adding value to the company’s products and services. The company’s printed catalogue has been a strong promotional tool, giving buyers a tangible take away piece at point of purchase and affirming purchase decisions. The catalogue has also served well as an informative and quick reference tool for retailers and distributors. Recognition of products at point-of-purchase is not only an important component in brand-identification. It also adds valuable product characteristics that would otherwise get unnoticed. Immediate and clear product information that provides consumers with quick benefits is key to selling products at point-of-purchase. The product identification labels have been highly effective in establishing brand recognition at the retail level and reaffirming product identification once installed after sales.