4 PHASE PROCESS

Our Brand Transformation Approach

Our 4 phase approach to brand development has proven instrumental for established businesses, new businesses and those in search of brand revitalization. Our process allows us to create a powerful, cohesive brand identity, expressions and applications from which your business can rise above the competition and break new ground. We help you tell your story through tone-of-voice, typography, colour and vivid imagery.

Discovery

Analyze and Plan

To start each of our projects, we open a dialogue with you. We invest time and energy into comprehending your brand, as well as the field of business you are in and what your ultimate objective is. We immerse ourselves in your brand, diving deep, by conducting questions, researching your target audience, examining the competition, and even conducting interviews with clients or employees. To construct a great brand, you must possess a comprehensive comprehension of your enterprise and a deep connection with your clients, both of which are essential to communicate effectively with them. At Rebrand, our objective is to guarantee this strong bond is developed and maintained.

ACTIVITIES:

Project Planning
Client Interviews
Audience Analysis
Competitive Review
Develop Strategy

Strategy

Synthesize Information

After assessing your brand in the Discovery process, we collaborate to create an effective brand strategy. This entails articulating your mission, vision, values, character, distinguishing feature, and target audience. During this phase, we emphasize the areas that differentiate you from your competitors and emphasize your strong points. We establish a road map that details your position in the market, allowing your marketing and communication efforts to be tailored accordingly. Our purpose is to accentuate your greatest features and embed them into every endeavor we undertake. When it comes to brand strategy, we never trample – we prefer to tread lightly with a careful well thought out plan. Once the framework is solidified, we move onto the next phase.

ACTIVITIES:

Synthesize Research
Brand Characteristics
Define Target Audience
Narrow Focus
Develop Positioning
Brand Brief

Create

Design and Deliver

Our creative process provides the platform to express your brand identity with a cohesive combination of visuals and words, which establishes a one-of-a-kind persona with an unmistakable presence. With these resources, your target audience can be reached across all media from digital to print, whether it is for internal or external purposes. We’ll give you an identity that stands out from the rest, plus dazzling visuals and engaging narratives to cultivate desire for your brand. Having a plan to measure the success of each creative endeavor allows you to reach your goals more easily on every communication and marketplace platform. We’ve been know to pull the odd rabbit out of a hat when the need arises to ensure it’s an stress-free process.

ACTIVITIES:

Develop Key Messages
Create Brand Identity
Design Brand Assets
Applicability Across All Media
Product/Services Naming
Copywriting

Execute

Brand Launch and Stewardship

Rebrand would ultimately be committed as a partner in this process and ensure your brand is protected. We can work with your team to prescribe proper usage and implementation of the brand. A brand identity guidelines is developed and clearly documented to demonstrate how the brand is implemented across all media channels. The guidelines ensure all brand standards and strategy are consistent and to circumvent the problems of deviance from the brand. The ultimate objective is to harmonize the branding platform in order to convey the message that the brand is distinctly and uniquely positioned in the marketplace. We believe that brand stewardship should be seen as an important investment for your brand’s future.

ACTIVITIES:

Production
Vendor Management
Solutions Testing
Client Presentations
Project Launch