Carving a reputation for fine guitars.
DELIVERABLES
Advertising Creative, Magazine Ad, Copywriting, Photography.
CLIENT
Godin by La Si Do
OVERVIEW
The LGX-SA is presented as a surreal virtual music station conveying the guitar’s unique playing features. Advanced electronics allow the end user to plug the LGX-SA into other sources to produce a variety of special effects. The challenge was to introduce the LGX-SA guitar series amongst its discerning audience of advanced musicians and entice them to audition the new product through one of their established retailers. The magazine ad proved to be one of the most successful product introduction campaigns ever, creating a huge demand for the product and record sales.
