Annual Report Concept and Design, Copywriting, Photography

Trillium Health Partners

Trillium Health Partners is a three-hospital group comprising the Credit Valley Hospital, Missisauga Hospital, and Queensway Health Centre serving the diverse communities of Ontario, Canada. The annual report was specifically designed to provide shareholders and potential investors valuable information on the company performance and how it expects to grow in the future. The report’s theme “Being Better Together” is portrayed through a series of true to life images of health professionals in action as they improve people’s lives in their facilities and in the community. The inclusion of positive stories from staff, patients and key milestone moments in the company’s history throughout the report were developed to increase readership of the report and appeal to new investors and customers. Sophisticated design and dynamic layout techniques were used as an important tool to make the reports more appealing to readers. In addition to providing financial information, the report served well as a marketing tool for investors as well as consumers.