IC Savings – Grand Opening Campaign
DELIVERABLES
Creative and Design, Magazine Ads, Brochures, Direct Mail, Indoor Posters, Outdoor Ads and Copywriting.
CLIENT
IC Savings
OVERVIEW
To celebrate the grand opening of a new IC Savings branch in Toronto, a fully integrated promotional campaign was developed to drive awareness and in-branch engagement. A targeted giveaway was created to entice the local community to participate in the opening event and experience IC Savings’ community-focused approach to banking.
The campaign included print advertising placed in local and city-wide publications, supported by a direct mail piece designed to build anticipation, communicate key benefits, and drive foot traffic to the new location. Together, these touchpoints reinforced brand visibility, encouraged participation, and positioned IC Savings as a trusted community banking partner.
