Brand Identity, Marketing Communication Materials, Digital, Copywriting, Photography

CSR Cosmetic Solutions

Objectives: CSR Cosmetic Solutions needed a revitalized brand to reflect its premium capabilities and stand apart in a crowded global market. While respected by long-standing clients, the former identity no longer resonated with new audiences following the company’s acquisition by Kolmar Korea. The objective was to redefine the brand through a comprehensive overhaul—encompassing brand identity, website, and photographic art direction—to clearly communicate innovation, expertise, and relevance.

Results: The rebrand realigned CSR Cosmetic Solutions’ image, services, and messaging with the expectations of modern cosmetic brands and decision-makers. The new identity and website strengthened market differentiation, elevated brand perception, and became a powerful tool for sales and promotion. As a result, the company’s image was refreshed, its value proposition clarified, and its presence elevated to support continued growth and engagement.