Brand differentiation is a game changer.
DELIVERABLES
Digital Creative, Copywriting, Sales Collateral, Photography.
CLIENT
Adbase
OVERVIEW
Adbase is North America’s leading resource for buyers of creative. It provides a venue where photographers, illustrators, artists’ reps, stock agencies and TV production companies can source or sell their work. The objective of the email marketing campaigns was to directly increase Adbase’s subscribed membership and further prospects’ brand awareness through online sign-up facilities. The audience tailored email campaigns have proven to engage audience brand recall. As a result of the higher level of awareness the company has increased the number of subscribed members and now affirms their lead in their market sector. Adbase have extended their bottom line with 1,100 new subscribed members within a 9 month period and also providing increased sales momentum to existing members. The company recently merged their database and services with Agency Access.