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Rebrand has been helping companies and organizations make their products, services and offerings better understood, more valued and desirable. We’re uniquely different and offer no baggage, barriers and bureaucracy of a traditional agency. At Rebrand, we offer a collaborative, full-service agency that flexes and shifts to meet the needs of our clients. Our experience spans any discipline and all media, from digital to print – internal to external. Most importantly, our lean model is built for big ideas, not big retainers. We are a great resource for marketing or communications managers in need of creative solutions to reach their business goals. Collaboration with Rebrand gives you the heavy lifting of a traditional agency with the agility of a modern collective, without the big price tag.

WHAT WE DO

A PASSION FOR ALL THINGS BRAND


Rebrand is focused on helping its clients achieve greater brand value through the use of strategic brand design. To have a brand be seen, heard and remembered, it must spark new thinking. Naming a product or service alongside a brandmark is a start, but energizing that brand through strategic thinking and planning is what drives brand consciousness across all marketing platforms. At Rebrand, we do a 360-degree assessment of the brand, uncovering fresh target insights and marketing opportunities to improve brand positioning and heighten brand impact. With this strategic knowledge, our people create dynamic, cohesive brand identities through expressive story-telling, engaging imagery and innovative technology. To assure the brand is elevated above the crowd at every touch-point, a thread of consistency runs through all media – digital or traditional, advertising, websites, print collateral, retail packaging and environments. Our ultimate goal is to always win hearts and minds with fresh ideas that drive a positive response from the target audience.

STRATEGIC BRAND SOLUTIONS


REBRANDING

Is your brand not as fresh as it used to be? Have you recently experienced a merger or acquisition? Is your marketplace changing and you have not? Companies consider rebranding for a lot of reasons. Rebrand’s goal is to refresh your brand across all your brand touch points, making the brand relevant for employees, customers, and shareholders for years to come.

BRAND LAUNCHES

Whether you are extending an existing brand, introducing a new product or service or even launching an entirely new company, Rebrand can help you. We develop strategies and comprehensive solutions designed to encourage employees and customers to embrace the new brand by delivering compelling and relevant experiences across key brand touch points.

PRE-IPO BRANDING

Are you starting out and need to develop a brand identity system? Are you an early stage company ready to invest in building a brand? Or are you preparing for an IPO (Initial Public Offering) and want to put your best foot forward? We know how to work with start ups and help them quickly build brands that create impact, improve awareness, and maximize results.

OUR ADVANTAGES

TURNING IDEAS INTO ACTION


We also combine the talents of leading marketing, communications and creative associates, providing maximum flexibility, while minimizing costs to you. What does that mean? It means our team’s expertise spans the marketing and communications spectrum, so our marketing consultants and creative team of designers and copywriters are able to offer impartial, big-picture advice. We offer a comprehensive suite of integrated marketing and communication services and solutions specifically designed to help you achieve greater sales and or recognition – across one or multiple channels. Our Business to Business (B2B) and Business to Consumer (B2C) initiatives and experience ensure successful projects that reach target audiences with your message. From individual campaigns to developing and releasing multi-phased launches across any medium, Rebrand can provide exactly what you need. Excellence, results and service are the core of everything we do.

SERVICES


STRATEGY

Research
Brand Audits
Brand Positioning
Brand Strategy
Brand Platform
Brand Manifesto

IDENTITY

Naming
Logo
Visual Style
Voice and Tone
Guidelines
Branded Environments
Marketing Collateral
Advertising
Editorial Design
Products
Signage
Brand Stewardship

DIGITAL

Digital Strategy
Digital Design
Online Advertising
Mobile Apps
Intranets
Video
Search Marketing
Social Media Programs

RETAIL

Consumer Journey
Retail Merchandising
Packaging Systems
E-Commerce Solutions
Promotional Incentives

CREATIVE

Concept/Ideation
Content Development
Copywriting All Media
Campaigns
Art Direction/Design
Graphic Design

WHAT WE BELIEVE

WE BELIEVE IN THE POWER OF BRANDS


We believe in brands. In their power to affect corporate and consumer behavior in direct, tangible ways. We believe that your brand is the most valuable asset you will ever own. Rebrand brings your brand to life with vivid images and compelling story-telling, crafting a unique message based on a realistic evaluation of your needs. A message that clearly articulates just who you are, what you do, and how you stand out from others in your field. This enables you to evaluate your marketing and communication efforts to all segments in all media, from digital to print internal and external. And your message does even more. Emotive, memorable and motivating, it creates desire for your brand. Today. And in the future.

WHAT THEY SAY
I am pleased to recommend Pat Carito and his outstanding work. Pat and his team provide true world-class ‘marketing-creative’ and ‘brand-creative’ services. I have utilized Pat and his team in this regard and am happy to express that their work is exceptional, on-strategy, on-time, at the agreed price and produces explosive sales growth. Pat’s work that generated massive revenue expansion for my company, CycleBinding, also greatly increased the valuation of my company.
Rick Howell
PRESIDENT – HOWELL SKI BINDINGS
I had the pleasure of working with Pat on a major project for our organization. This was a complete overhaul of our company Branding direction for our website and logo design. Pat’s creative outlook took over from day one. His consistent attention to perfection and detail made the project seamless. I would have no concerns of using or recommending Pat in the future.
Stewart Press
PRESIDENT – NEXT LEVEL SUMMITS
His pleasant disposition coupled with his creative talent, would make him an asset to any organisation.
Barry Seguin
PRESIDENT – BANFIELD AND SEGUIN
I have had the pleasure of knowing and working with Pat Carito for more than 7 years. Without hesitation, I would say that Pat is one of the most talented Creative Directors I have ever met. He has the innate ability to conceive absolutely brilliant, innovative design solutions to complex creative challenges. It is unbelievable how quickly inspired ideas flow from Pat-he is a gifted visionary who always gets the big picture. I would recommend Pat Carito without any reservation, for any company looking for inventive, leading-edge creative that will help them meet and exceed their business objectives.
Linda J. Whitehead
MARKETING DIRECTOR – ZUZ MARKETING
I was fortunate to collaborate with Pat on a number of marketing communications projects for GBC Canada. As a top-notch Creative Director, Pat pushed the limits of design, material sourcing and print production to create truly unique GBC branded communications and selling tools. Rebrand was given the challenge of creating a cold-call/direct mail piece that would leave a lasting impression. Pat led GBC through the ideation stage, offering us several cutting-edge design alternatives. He story-boarded the photo shoot and ensured that the right images were captured to support our message. The fold-out design, with its intricate die-cutting and vivid photography, was a true testament to Pat’s leadership both creatively and from a project management perspective. I wholeheartedly recommend Pat Carito and the Rebrand Advertising + Design team for any organization that is looking to align their corporate objectives with compelling creative.
Martin Cox
VP MARKETING – GBC CANADA
Strategically superior creative that hit’s the mark every time. Working with Pat and his team is like taping into an international talent pool found only in large agencies. The fact that he personally works on the project is impressive, the attention to detail and passion driven approach offers our clients truly outstanding results.
Louie Manzo
PRESIDENT – WARRICK, MANZO, DUNN
I have had the pleasure of working with Pat Carito and his company Rebrand on several projects for Arackal (our IT outsourcing company) where we hired him multiple times over the years for our own needs and our clients needs as well. His work is consistently of the highest caliber and he has always delivered on time and provides great value for what he is commissioned to do. As such we are routinely commended by partners and clients for the quality of our marketing materials and often queried as to how a small company like ours can afford to spend what they perceive to be large amounts due to the quality, creativity and uniqueness of our presentation – when it is really due to Pat Carito and Rebrand’s skills that make it appear that we spent much more than we have. Pat’s offers a one stop shop with design and marketing services that extend across several media and we have gone to him for web, print and event/expo promotional design services. Not only is Pat exceptional at the design stage, he is an expert in the deployment of media as well. He and his team have always been professional, on-budget, on-time and thorough in terms of their execution. I highly recommend Pat and Rebrand to anyone looking for outstanding design and advertising service at a great value.
Vikram Nair
MARKETING DIRECTOR – ARACKAL DIGITAL SOLUTIONS
The creative you produced is one of the major reasons we now handle Bally Canada.
Peter O’Rourke
PRESIDENT – FCB O’ROURKE
Nothing stops Pat in his quest for creative and original concepts and treatment.
Thierry Martinet
PRESIDENT – VISUALARITY COMMUNICATIONS