1212 Decor and Design Services is a boutique located in Toronto, Canada offering exceptional furnishings, design and decor accessories. The challenge was to increase brand recognition amongst the crowded and competitive designer boutiques in and around the city and increse sales. The target audience is a hard-to-reach group of discerning consumers, an audience of high-net-worth individuals.
The multilevel promotional mediums and instore merchandizing tools are intended to showcase the eclectic and unique nature of their products and design services. The promotional and advertising creative features inspirational room settings juxtaposed by dreamscape imagery all aimed at creating a sense of escapism and sophisticated style, in the audience’s mind. These elements have leveraged brand recognition to an all time high and gained increased sales in products and services.