Fast Webserver is a well established web hosting company with extensive technical and domain registration expertise, serving both small and large businesses to reach their online goals. The company’s strengths in maintaing state-of-the art equipment and hosting facilities, has earned loyalty with existing clients but has not been very successful in leveraging new business. The company’s roster of North American clients has grown throughout the years, however, being in a crowded competitive landscape has necessitated the need for clearer distinction among competitors. The company’s former identity was no longer relevant in the audiences minds, causing a weakened brand image. A complete image overhaul for the aged brand including full brand Identity, website, photographic art direction was prescribed and placed into action.
The rebranding process provides an opportunity not only to engage audiences but also align issues and interests towards a relevant brand image. The company’s new identity and services were realigned so that the brands remain fresh and relevant to their respective target audiences. The new website and promotional materials have proven instrumental in promoting the companies ongoing sales efforts and raising the companies image to new heights.
Brand Identity / Digital / Photography