GBC Canada is a global manufacturer and marketer of innovative binding and lamination equipment, supplies, and service for high quality document finishing solutions. Rebrand partnered with GBC to leverage the company’s perceived image in the marketplace. It was not only important to effectively communicate and articulate what the company is all about, but also to develop a new way to present the company’s products and services through innovative presentation tools.
Rebrand provided clear strategic direction, harmonizing the company’s public image with memorable, crafted communication vehicles, and successfully repositioning the company with the ‘Select the Best’ tagline. The company was later acquired and managed by the Acco group of companies.
Promotional Materials / Photography / Copywriting