Legends by Lucas and Marino, is a jewelry line inspired by ancient Thracian designs. The two griffins reflect the mythological nature of this unique product line. “Thracian inspired designs to awaken your senses,” was developed to position the product line as a sophisticated jewelry collection. The objective was to establish a clear brand identity that would not only engage consumers but motivate buyers to purchase the jewelry at the retail level.
The new Legends identity and in-store mediums achieved higher levels of recognition amongst consumers and generated positive sales results.
Brand Identity / Magazine Ads / Transit Ads / Packaging / Retail Tent Cards