Not all maple syrup is created equal. From tree to bottle, crafting maple syrup is a science that demands both passion and precision. Purnorth is a Canadian based company with great passion and dedication to producing ultra-premium organic products. The company supports its partners and the health of forests while making one of the finest organic maple syrups on earth. The company’s dedication to clean and ecologically sound practices yield healthy and exquisite tasting products.
The Purnorth brand name was derived from combining two words Pure and North, creating an appropriate brand meaning and ensure identification of the brand with customers. The logomark is distinct and easily recognizable at public level and ensuring the brand name was easily remembered. The identity suite including imagery and supporting creative components are all geared at engaging consumers and creating acceptance of the brand, in the audience’s mind.
Visual Identity Guidelines / Packaging / Communication Materials / Digital