Smart Start is a locomotive automated start and shut down system developed for Canadian National Railways as a means of reducing costs when trains where not in operation for extended periods. The logomark, was developed and used as a reflective decal on the side of locomotives identifying the trains with an automated system installed. The posters launched the campaign, and helped inform engineers and operators that the automated system was now in place.

The new Smart Start identity immediately gained awareness and the program led to become of one the company’s most successful cost cutting measures.

Poster / Photography / Copywriting