Trapeze Asset Management and Trapeze Capital Corp., formerly Strategic Asset Management, appointed Rebrand to help launch their new naming strategy. Trapeze understood the importance of differentiating their services in order to stay competitive in a crowded investment world. In the information age, marketing impressions come to people so fast it is virtually impossible to retain all of the messages – which is why differentiation is key for any product or service. Trapeze wanted to make people stop, look and listen. They also understood that the new name and brand image had to cut through the clutter.

The power of differentiating your brand. The new brand identity reflects a company with a unique perspective on investment, and has helped them achieve greater name recognition and a unique position in the highly competitive world of investment management.

Brand Identity / Communications Collateral / Office Signage / Photography

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