Union Lighting and Furnishings is Canada’s largest lighting showroom and offers a comprehensive collection of fine furniture and decorative accessories. Union caters to both homeowners and trade professionals in their 100,000 square foot building located in the heart of the Castlefield Design District in Toronto. The main objective was to position Union as the premier source for both Lighting and Furnishings across Canada.
The creative depicts an open ended Union box at both ends with lighting and matching room furnishings being placed in the box. The idea was to depict the retailer as the complete packaged solution destination, where consumers can pick and match both lighting and furniture all under one roof. The headline reads “Twice as Nice”. Various ads, promotions and signage were used to carry the message home. The company has experienced increased sales and unique recognition in the market place with this ad campaign.
Advertising Creative / Photography / Copywriting