WHAT WE DO

360º Solutions

At Rebrand, we do a 360-degree assessment of the brand, uncovering fresh target insights and marketing opportunities to improve brand positioning and heighten brand impact. With this strategic knowledge, we create dynamic, cohesive brand identities through expressive story-telling, engaging imagery and innovative technology. Our experience spans any discipline in all media, from physical to digital, internal to external. Based on a strategic foundation, we create brand experiences through identities, storytelling and help our clients thrive and standout in a highly competitive world. To assure the brand is elevated above the crowd at every touch-point, a thread of consistency runs through all media – visual and verbal.

01

Strategy

Be clear on what makes you authentic, relevant, and different. Whether your organization wants to foster better perceptions, reposition in a certain market or take advantage of untapped growth potential in your product portfolio, brand strategy helps companies set their direction and drive business results.

ACTIVITIES:

Project Planning
Client Interviews
Audience Analysis
Competitive Review
Develop Strategy

02

Rebranding

Is your brand not as fresh as it used to be? Have you recently experienced a merger or acquisition? Is your marketplace changing and you have not? Companies consider rebranding for a lot of reasons. Rebrand’s goal is to refresh your brand across all your brand touch points, making the brand relevant for employees, customers, and shareholders for years to come.

ACTIVITIES:

Synthesize Research
Brand Characteristics
Define Target Audience
Narrow Focus
Develop Positioning
Brand Brief

03

Brand Launches

Whether you are extending an existing brand, introducing a new product or service or even launching an entirely new company, Rebrand can help you. We develop strategies and comprehensive solutions designed to encourage employees and customers to embrace the new brand by delivering compelling and relevant experiences across key brand touch points.

ACTIVITIES:

Develop Key Messages
Create Brand Identity
Design Brand Assets
Applicability Across All Media
Product/Services Naming
Copywriting

04

Pre-IPO Branding

Rebrand would ultimately be committed as a partner in this process and ensure your brand is protected. We can work with your team to prescribe proper usage and implementation of the brand. A brand identity guidelines is developed and clearly documented to demonstrate how the brand is implemented across all media channels. The guidelines ensure all brand standards and strategy are consistent and to circumvent the problems of deviance from the brand. The ultimate objective is to harmonize the branding platform in order to convey the message that the brand is distinctly and uniquely positioned in the marketplace. We believe that brand stewardship should be seen as an important investment for your brand’s future.

ACTIVITIES:

Production
Vendor Management
Solutions Testing
Client Presentations
Project Launch