Creative Direction, Brand Identity, Website Concept Design and Promotional Ads.

Le Castillon

This Montreal food mecca, whose reputation has been ever on the rise since its inception in the 80’s. We proposed a stylishly elegant website built on contrasts: between light and dark, clean typography and complex cuisine, capped by an attractive logo design. The messages declare the restaurant as a premier choice for French cuisine, playing the fork metaphor along with sensuousness dishes fit for royalty. The ads, prepare visitors to expect something different and special, not just a dining room — sensuousness atmosphere amongst its rooftop gardens, not your typical restaurant.

A brand is the total experience – the positive emotions you want your guests to feel while in the restaurant. The brand impression needs to be consistent through the entire experience, from the moment your guests visit your website or on social media, enjoy an outstanding meal until they leave. Your brand has to work in tandem with all aspects of the operation and be a cohesive integration – from the menu, food, service, price point to style of décor and much more.