A dose of modernism.
DELIVERABLES
Brand Identity, Concept Creative Direction, Visual Design, Collateral, Signage, Onscreen Presentation.
CLIENT
Circle Pharmaceutical
OVERVIEW
Circle Pharmaceuticals Zambia is one of the largest, fully integrated manufacturers of pharmaceuticals for humans and animals in Central and Southern Africa. Its modern plant is capable of producing over 300 quality medicines and a wide range of anti-retroviral drugs. The company’s take-over of the former Gamma Pharmaceuticals resulted in the need to rebrand the corporation and existing product line. The company also recognized the importance of raising awareness and reaffirming their commitment to the general public, and establish CirclePharma as a well recognized brand name in the pharmaceutical arena. The brand identity presents the company in fresh and modern approach conveying a personable, friendly quality to the audience. The company has achieved an excellent reputation in the pharmaceutical community and is steadily gaining recognition within the general public.