Brand Identity, Packaging Design, Copywriting, Photography.

Delish Food Group

Chips packaging plays a crucial role in branding and advertising. An attractive packaging design for your chips can help your brand stand out from the rest. There are so many different brands and flavors out there, all competing for that hungry buyer, so you want yours to be distinct, eye-catching and make people want to taste your product over the others on the shelf. The main components often included in chip packaging include your brand name (highlighted and memorable), possibly an enticing image of your chips to create authenticity, catchphrases and slogans, and large splashes of color or a more subtle, classic design. The packaging also needs to contain enough informative details so people can understand the nutritional value and ingredients. Done right, packaging design can add tremendous value and contributes to making products a success on retail shelves.