Brand Identity, Magazine Ads, Social ADs, Storefront Ads, Packaging, Product Photography.

Lucas & Marino Jewellery

Legends by Lucas & Marino is a jewellery line inspired by the rich artistry of ancient Thracian design. The elegant scripted “L” reflects the refined, high-end character of the collection while reinforcing its sense of heritage and craftsmanship. The positioning line, “Thracian inspired designs to awaken your senses,” was created to frame the collection as a sophisticated, culturally inspired jewellery experience.

The objective was to establish a distinctive brand identity that would capture attention, engage consumers, and ultimately motivate purchase at the retail level. Through the development of the Legends visual identity and supporting in-store media, the collection achieved stronger consumer recognition and delivered measurable positive sales results.