The power of place branding.
DELIVERABLES
Concept Creative Direction, Visual Design and Magazine Ads.
CLIENT
Novaflex / Z-Flex
OVERVIEW
Objective: The ad series showcases Novaflex’s versatility—from residential chimney liners to commercial and industrial venting systems—demonstrating products engineered for superior airflow, corrosion resistance, and long-term reliability. Each configuration highlights precision engineering, trusted performance, and uncompromised safety, built on decades of innovation across North America.
Results: The campaign strengthened brand recognition across multiple market segments, sparked new customer interest, and increased product inquiries and sales—contributing to measurable growth and stronger awareness within key distribution channels.
