Brand Identity, Concept Creative Direction, Packaging, Digital, Collateral.

Purnorth Naturals

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From tree to bottle, crafting maple syrup is a science that demands both passion and precision. Purnorth is a Canadian based company with great passion and dedication to producing ultra-premium organic products. The company’s dedication to clean and ecologically sound practices yield one of the finest organic maple syrups on earth with exquisite taste. The Purnorth brand name was derived from combining two words Pure and North, creating an appropriate brand meaning and ensure relevance with its customers. The logomark is distinct and easily recognizable at public level and ensuring the brand name was easily remembered. The identity suite including imagery and supporting creative components are all geared at engaging consumers and creating acceptance of the brand, in the audience’s mind.