Creative Testing Strategy
DELIVERABLES
Creative Direction, Website Design, Billboards, Hoarding, Writing and Photography.
CLIENT
Reitmans
OVERVIEW
Objective: Test and validate the creative, UI, and UX prior to build to ensure the campaign performs across multiple touchpoints. This upfront testing helps confirm consumer resonance before significant media or production spend—reducing risk and increasing the likelihood of success.
Results: Shared as an early-stage concept for consideration.
