Brand Identity, Print Collateral, Signage, Digital, Copyriting, Photography.

Tripar, Design and Build

After years of providing end-to-end design, build and renovation services to the dental, medical and health arena, the company recognized the need to leverage their dated and staid business image. The company also aspired to grow their business by attracting higher-end projects within the targeted professional sector. We conducted extensive research while developing the new brand identity, and concluded that the existing Tripar name was non descriptive and too vague to compete in the marketplace. Our solution was to reinforce the company name with a positioning tagline “Building Excellence” to reinforce and clarify the nature of business activity. The re-branded identity now includes a cohesive system featuring logomark, website, video, new office signage graphics, brochures and stationary were developed to overhaul the Tripar image.