Creative, Magazine and Outdoor Ads, Photography, Copywriting.

Union Lighting & Furnishings

Objective: The objective was to position Union Lighting and Furnishings as Canada’s premier destination for both lighting and furnishings, reinforcing the brand’s scale, design authority, and breadth of offering. By using surreal, nature-based imagery, the campaign aimed to elevate perception, spark curiosity, and invite audiences to explore Union beyond a traditional showroom experience.

Results: The campaign delivered a cohesive visual system across print, social, and billboard placements, creating strong brand recognition and emotional engagement. Striking imagery paired with a restrained message helped differentiate Union in a crowded category, reinforcing its role as a single, trusted source for design-driven lighting and furnishings across Canada.