Creative and Art Direction, Website UX/UI Design, Content Development

Union Lighting and Furnishings

Marketing Objectives: Union Lighting & Furnishings, one of Canada’s leading destinations for luxury lighting and décor, partnered with us to elevate their digital presence. Our objectives were to resonate with their discerning audience and create a seamless, convenient platform for purchasing luxury goods online through strategic UI/UX design and cohesive branded content.

Results: The redesigned e-commerce platform drives stronger engagement and higher conversion by combining elegant visual storytelling with intuitive navigation and interactive brand elements. The result is a sophisticated, user-centered experience that reinforces Union’s heritage while facilitating effortless luxury shopping online.