Like a fixer upper in a good neighbourhood, the value of a brand in this situation could increase exponentially if proper attention is paid. Restoration of a brand’s image and the business processes that support it puts brand renewal and business rehabilitation well within reach.

The fires that stoked the glory days for earlier generations of the company are burning a little low. The energy and intent are there, but the story has to be energized and retold in a way that will both connect with the faithful, and command attention from a whole new generation of customers.

Markets are constantly evolving – the ongoing challenge however is knowing whether or not your brand and the market’s understanding around it will allow you to capitalize on the transformations taking place. It requires strong leadership and considerable marketing and business savvy to recognize how your brand must evolve in line with a shift in strategic focus.

Your strategy is working, and your business is beginning to share the stage with the big players. It’s looking like you are on the way to the next level – now is the time to ensure your brand has broad enough shoulders to help you achieve all of your current business goals, and ensure your success in the future.