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Paroles de femme literally means “words of a woman”. A series of ads were created to inform buyers that this premium Vintage wine made in the Côtes du Rhône region by Domaine Galevan is now conveniently available at the LCBO’s Wines section. The brandmark features a distinctive speech mark integrated in the word paroles meaning “words”. The wine has been well received amongst wine connessours around the world for its unique style and tasting experience. LCBO’s decision to make a popular vintage wine conveniently accessible in the Wines section at a realistic price point is a smart move. The ads have helped generate increased demand for the brand in the Wines section.

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